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LATEST NEWS: Membership Benefit

Retailer Support Programs Offered by Publishers

Monday, April 20, 2020   (0 Comments)
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We're all in this together - from every part of the industry and beyond. To show their support, many publishers are offering initiatives that directly benefit retailers, including drop shipping, profit-sharing, delayed releases, and more.


To add your program to this document, please email

Here is the offering of programs as of 06/01/20.
Click on the company's logo to be directed to their website.

Quick Links to Programs

Profit-Sharing Programs*
* Consumer-focused




Sales Programs
Adjusted Release Programs
Drop Shipping Programs


Ad Astra Games

[ Profit-sharing ]
If a customer lists a game store (and the game store's email address), we will PayPal 25% of the MSRP of the products they ordered from us to the game store they specify. We've also offered a discount for shipping games without boxes (BOXLESS2020). I'm currently running short on game boxes, my supplier has been shut down, and I'd rather save them for when game stores can order again.

Alderac Entertainment Group

[ Direct Sales ] & [ Adjusted Release ]

1. AEG is setting up a direct sales channel that you can sign up for here. Retailers in the continental United States will be able to purchase AEG items at 50% off with a minimal ($5.00)

shipping & handling fee for each order processed. This way you could special order a single game or batch your order as necessary. Currently we have been informed that our warehouse will be allowed to continue to function and we believe we will be able to fulfill all orders received. Of course, events are rapidly impacting even the best plans and if we are unable to continue we will be sure to let all the enrolled stores know immediately.

Orders can be placed by any qualifying store anywhere in the world but the flat rate $5 shipping & handling can only be offered to stores in the continental US. I promise our international friends that we are working very hard to grow into Europe and other countries, but for now we do not have a solution for subsidized shipping.

2. AEG has delayed the release of new games. We will post a new schedule as soon as we have some clarity on how fast things will improve.


[ Drop shipping ] & [ Direct Sales ]
  1. N60: We’ve extended the terms on all current invoices to N60.

  2. N60 or FFA: We’re offering FLGS a choice of FFA or N60 on every order they place through the end of April.

  3. Dropship/Delivery Credit: We’re giving FLGS a credit of $1.50 for every AMIGO game they deliver or ship direct to consumers to help defray their extra costs.

  4. Dropship Bundle: We’ve teamed up with Project Genius to offer bundles of games and brainteasers that we will ship direct to consumers—the consumer places the order with a FLGS, we ship directly to the consumer (freight is included). Please click this link for details and links to artwork to post and/or email.

  5. Online Tours: We’re offering 10-minute online tours so FLGS can see our new products.

  6. FFA to alternate (including home) addresses for stores with irregular hours that make it difficult to receive deliveries.

For additional information on these programs, please contact (844-962-6446 x700).

Arcane Wonders

[ Profit-sharing ]
Retailers who refer their customers to our site should ask them to write in the name/city/state of their local game store in the comments section of the order during checkout. We will reach out to that store and send them 25% of the total purchase price.

Atlas Games

[ Drop Shipping ]

To help support Friendly Local Game Stores during this time of social distancing and global uncertainty, we’ve created a program we’re calling Friendly Local Game Drop. It allows you to sell games from our catalog at a 25% discount off MSRP, which we’ll then drop ship from our warehouse directly to your customers.

BCW Supplies

[ Direct Sales ]
To help BCW Retail Merchants recover from the financial impact of the Coronavirus crisis, qualified wholesale customers may place a BCW order with NET 45 terms, meaning the bill does not need to be paid until 45 days after you've been invoiced.

Blue Orange Games

[ Drop Shipping ]

1. Blue Orange created a drop ship program with 12 Boredom Buster packs exclusively for retailers to sell to their customers (Blue Orange will drop ship them to the customers). Each pack includes 1 free game.

2. All online orders placed by customers on Blue Orange’s website are available for retailers to grab as long as they become a Kibo partner.

Corvus Belli

[ Adjusted Release ]

Due to the exceptional situation we are experiencing and as a way of supporting stores, we have decided to extend the offer of the Operation: Kaldstrom launch until they can reopen.

  • Buy 5 Operation Kaldstrom 2 Player Introductory Battle Packs + 5 Dire Foes Mission Pack Alpha Retaliation and you can buy any number of Shaolins, no limit.
  • Buy 10 or more complete bundles (Kaldstrom + Dire Foes + Shaolin), you get as many free Shaolins as many complete bundles you buy. 

Czech Games Edition

[ Free Product ]

To support our Retail partners during this uncertain time, Czech Games Edition is shipping out the following to all stores who sign up for communication with us and fill out the following form:

  • 1x Codenames XXL Retailer Kit
  • 1x Codenames
  • 1x Codenames Duet
  • 1x Codenames Pictures
  • 1x Letter Jam
  • 1x Pictomania
  • 1x Trapwords
  • Various promotional items

This offer is eligible for USA and Canada, for further eligibility requirements, information, and to sign up click this link.

Deep Water Games

[ Profit-Sharing ]

Offering 25% reimbursement if customers leave a note with their LGS’s contact info.

Devir Games

[ Direct Sales ]
Effective now through April 30, offering free shipping  with no minimum, extended terms (net 60 with approved credit application, 50% wholesale discount. Orders of $100+ qualify for free demo copies.

Click here to download order form.

Dex Protection

[ Profit-sharing ]

Dex Protection would like to do whatever possible to help our loyal stores and partners. We wanted to come up with a way that our supporters could make money without having to spend any. We understand that most, if not all of us, have our doors closed, so we have come up with an affiliate program for you to share with your customers.

We will give your store 25% of all product purchases through your affiliate link. You can sign up through this affiliate link and then view all orders associated with your store.

Dragon Shield

[ Profit-Sharing ]
Dragon Shield Pledge. Dragon Shield will assign 25% of purchases to local game stores on Customers choose their LGS and Dragon Shield will fund through PayPal. Program will be live in US in May. Sign up your store  here. 

Drawlab Entertainment

[ Profit-Sharing ]

Donating 20% of all orders to FLGS if customers leave store name in order notes.


[ Drop Shipping ]

If you have a way to accept orders and payment by phone, using Square, Stripe, Paypal or other cash services like Zelle etc...
Your customers can place an order with you. You then place the order directly with Bridge fulfillment (, keeping your full margin minus shipping fees for each order. DUST USA will continue to pay the pick & pack for your orders.

Fireside Games

[ Profit-Sharing ] & [ Adjusted Release ]
  1. Offering 25% off all products on their website. If customers name your favorite local game store in the Order Notes section, they will send that store 25% of payment received. Also giving retailer members of their Facebook group an additional 10% of funds collected. 

  2. Delaying release of Stringamajig.

Foam Brain Games

[ Direct Sales ]

5% off in-stock & custom products. Check out our product starter sets for extra deals & margin.

Fog of Love

[ Profit-Sharing ]

Donating 20% of all orders to FLGS if a customer leaves store’s information in the notes section at check out.

Forbidden Games

[ Profit-Sharing ] & [ Direct Sales ]

1. Donating 50% of their online consumer sales to FLGS when customers leave a comment mentioning their store name, city, and state.

2. 60% off msrp and free demo copy for any FLGS store that orders direct at

Game Brewer

[ Profit-Sharing ] & [ Direct Sales ]

1. Retailers can request a coupon code from Game Brewer by sending an email to If their customers use the coupon code on our webshop they will automatically get free shipping in North America and Europe. 30% of the purchase goes to the FLGS when their coupon code is used.

2. If retailers purchase games directly from Game Brewer now, they will only need to pay the invoice by the end of August 2020.

Games Workshop

[ Sales Program ]
Eligible independent Warhammer stockists can, for a period, source a limited number of special edition Catachan Colonel miniatures free of charge.

Customers will know they are directly supporting their local store via purchasing one of these miniatures. This Catachan Colonel is in very limited supply and won’t be available anywhere else, even in Games Workshop's own retail and online stores. 

Gate Keeper Games

[ Profit-Sharing ]

We're donating 15% of our online sales to the FLGS when customers leave a comment mentioning store name, city, and state.
If the retailer is a member of our brand new retailer facebook group, we're adding +10% to the donation (25% net). Brick & mortar only.

Grand Gamers Guild

[ Profit-Sharing ]

We're donating 15% of our online sales to the FLGS when customers leave a comment mentioning store name, city, and state.

Gray Matters Games

[ Drop Shipping ]

We will offer drop shipping direct to your online customers. This will allow you the ability to serve your customers without spending cash on inventory and taking fulfillment off your plate.

How it works:

  • Add our games to your online store - here is a link to our pricing catalog and links to photos/videos of each game.
  • When you receive an order, forward it to us for fulfillment. You still collect the payment from your customer.
  • At the end of the month, Gray Matters will invoice you for the wholesale price of any games fulfilled plus a flat $5 fee per shipment.
Please contact to be added to the program and we can share this new option to our customers!

Greater Than Games

[ Adjusted Release ]

Suspended shipments until April 22 due to county-wide lockdown.

Greenbrier Games

[ Profit-Sharing ]

Any purchases made on our website over the foreseeable future will also go to your favorite
game shop if you list their website in the Company option on your address! For now, all our games are 25% off and then an additional 25% of sales will go to the retailer of your choice.


[ Profit-Sharing ] & [ Direct Sales ]

1. Existing HABA customers can opt-in and receive a coupon code that they can share with their customers. Each purchase made with a retailer coupon code will receive 10% off (this is to incentivize consumers away from Amazon), and give the retailer 20% of the sale. If a retailer is not an existing HABA customer, they can put in a qualifying order of $250 to become a customer and enroll in the program.

2. Honoring GAMA Expo show special while supplies last.

Hub Games

[ Profit-Sharing ]

'Visiting' game stores and hosting demos of games on Tabletop Simulator*. Participants will receive a code they can spend on our website with 40% of these sales going to their store.

Hunt A Killer

[ Direct Sales ]

We are an immersive murder mystery subscription game that is putting out our first retail game later this year.

We don't currently have our retail games landed to offer help to FLGS. But we can sign them up as an affiliate for our subscription game. Anyone using their code would get 20% off their first purchase, and the retailer would get 20% of the first order (average order is $75). Signing up is as simple as making an account by emailing or visiting


[ Profit-Sharing ] & [ Adjusted Release ]

1. Splitting net profit with retailers mentioned on checkout screen of online orders.

2. King of Tokyo Dark Edition sellable on receipt.

InDiPro Games

[ Direct Sales ] & [ Profit Sharing ]

1. We are working with our developers to offer an increase to the discount stores receive for many of our products.

Our standard pricing for retails stores is 45% off MSRP, but now we can offer between 50-60% off select titles. Interested stores can email to set up an account and receive their order forms.

2. We have created a program where stores that are currently closed can still generate sales revenue through our website. If a customer orders games at AND puts a Game Retailer’s name/address in the order notes, we will ship games directly to the customer, and that retailer will get 25% of the MSRP as a payment from us, to help keep them in business during this pandemic.

Inside Up Games

[ Profit-Sharing ]
When customers place an order on the Inside Up Games webstore, retailers will receive a 25% donation if the customer uses promo code FriendofIUG and names their local game store in the order comments.

Japanime Games

[ Sales Program ]

We're offering 10% of Retailer Wholesale orders with the code FLGSLOVE.

KTBG / Burnt Island Games

[ Profit Sharing ]

Donating 20% of net funds raised from their stores to any FLGS that is named in the comments of customers’ web purchases.

Level 99 Games

[ Profit Sharing ]
Please contact us to get a unique coupon code, which you can share with your customers. Customers using this code will receive 15% off their purchases in our online store. Furthermore 25% of the sale will be donated to the store issuing the code. Finally, 10% of the value of these sales will be donated to a charity selected by Level 99 Games. Contact or call 1-304-552-7808 to get a code for your store!

Level Up Dice

[ Direct Sales ]

Offering free shipping for any orders placed between now and the end of April. Retailers should contact for a catalogue or more information.

They have also started a retailer newsletter at

Looney Labs

[ Direct Sales ] & [ Adjusted Release ]

1. Our warehouse is able to ship again!  Direct orders from retailers are welcome, email: You get free freight at $200 and our GAMA show special (55% discount) will be honored until all of our distributors are fully back up and shipping our games again. Retailer Info:

2. We officially pushed the May 21st release date for SpongeBob Fluxx until July 30th, in conjunction with the SpongeBob movie moving from May 22nd to July 31st. The games are already produced, and Nickelodeon's marketing for the movie might already be in the pipeline, so we might decide to start selling the game earlier if things start opening up for our stores and the demand for the game starts earlier than the movie in July.  The game will be sellable on receipt, not held for a strict release date - we will be sure to communicate with our retailers in advance if we start selling SpongeBob Fluxx before July 30th.

Luma Imports

[ Adjusted Release ]
Suspended shipments until at least April 13 due to state-wide lockdown.

Magpie Games

[ Profit-Sharing ] & [ Sales Program ]

1. If a customer lists a game store (and the game store's email address) when they buy a Magpie Games product online, we will PayPal 25% of the MSRP to the game store they specified.

2. We are extending our GAMA Show Special (pre-order 5 units of Wizard Kittens, get 1 free) until the end of May. It will be available through ACD and Universal Distribution. Greater Than Games will additionally be offering the special as: "Pre-order 20 units, get 4 free."

Metallic Dice Games

[ Profit-Sharing ]

Donating 50% of their online sales to FLGS when customers leave a comment mentioning store, city, and state name.

Modiphius Entertainment

[ Profit-Sharing ]
Set up a retailer friendly affiliate scheme with our webstore that pays the retailer 40% of the MSRP (after VAT in the EU) and the customer gets a 10% discount to help offset the cost of shipping. We know retailers are often worried about losing customers to publishers so we decided to permanently link those customers introduced to the store that introduced them - that means even if they don't use the stores referral link in say a year's time the store will still get 40% of their purchase. The only exception is if the customer is already a customer of the Modiphius store.

Pelgrane Press

[ Profit-Sharing ] & [ Direct Sales ]
& [ Adjusted Release ]

1. Get a slice of our online sales for a product available in your physical store when your customers email their Pelgrane webstore order number, and your store name and address, to - we'll donate 20% of the sale amount to your store.

2. While the Impressions warehouse is closed, order stock directly from us at 40% wholesale discount, free shipping, and no minimum purchase - email for more details.

3. Delaying the release of Mutant City Blues 2nd Edition until the crisis is over.

Portal Games

[ Profit-Sharing ]
Retailers can reach out to to receive a unique code for our online shop to disseminate as they see fit. The code will give 10% off the entire order, and will allow us to track the sales for a particular store. We will then pass along 40% of the product sale total to the retailers by whatever payment method is most convenient to them.

PvP Geeks

[ Profit-Sharing ]

Donating 50% of the order to a store mentioned in the order notes. The initiative lasts until May 1st and the transfer is done via PayPal after receiving an invoice from the store.

R&R Games

[ Direct Sales ] & [ Profit-Sharing ]

1. For Retailers, any orders placed during this time will get 20% off.
2. For consumers, offering 30% off any product during this period of social distancing. Use coupon code stayNplayAtHome. Mention your favorite FLGS by emailing your order number to and we will donate 25% of the sale amount to that store.

Rather Dashing Games

[ Retailer Discount ]

30% off all products through distribution.

Renegade Game Studios

[ Adjusted Release ]

Suspending shipments of website and wholesale orders. Renegade’s future release calendar is being reevaluated and we will be delaying new releases until our retail partners are back and able to open safely.

Sirius Dice

[ Profit-Sharing ]
Retailers will receive 50% of any sale when the customer mentions store name during checkout.

Smirk & Dagger

[ Profit-Sharing ]

Smirk and Dagger is extending our Retailer Relief efforts to include webstore purchases across our entire line. It generates a 25% donation to the store named by the consumer.

Steamforged Games

[ Profit-Sharing ]

Sign up to the FLGS affiliate support program on our webstore that pays the retailer 40% of the net sale. The customer also gets a 5% discount to help with shipping.

You do not have to be an existing trade partner to join this program.

You have all spent a long time building your local communities. We want to make sure they have access to product, knowing they are still supporting their FLGS.

An example might be, a customer buys through your referral link on a Facebook post once:

  • They will then be linked permanently to your store, so they won't have to remember to manually input any notes, ensuring you have a 40% share of every purchase, even if they don't use the affiliate link again.
  • This includes web exclusives and promotional items not normally available to trade.
  • The only exception being if they are already a customer of our webstore.

Sign up here and start sharing with your customers.

Tabletop Tycoon

[ Complimentary Products ]

Tabletop Tycoon is offering Local Store Recovery Packages to help local stores recover during this challenging time.

Each Recovery Package contains over $1,000 worth of product. All products are provided free of charge to each local store. Each store will only pay a flat fee of $95 toward shipping and processing costs. This will only be available in the continental US and will be limited to one per store location while supplies last.

Van Ryder Games

[ Profit-Sharing ]

Donating a portion of the proceeds from their web sales to retailers specified by the customer during checkout. This is for any brick and mortar retailer and particularly those unable to be open due to the current events of the Pandemic.

We will be donating 20% of the proceeds to non-VRG Select Retailers and 50% of the proceeds to VRG Select Retailers.

Not a VRG Select Retailer? Well, becoming one is VERY easy, simply go to and sign up. That's it! This will also ensure we have good contact info for you to be able to send you the monies.

Every B&M retailer is eligible whether you have ever carried our products or not, so please reach out and make sure we have your contact info!

VRGames /

[ Direct Sales ] & [ Drop Shipping ]

1. To help all the Brick & Mortar retailers, we will be extending the GAMA Expo pricing to all retailers. The pricing special included a 10% discount off the retail price.

2. We will be including a demo copy of the new release of Tali, Roman Knucklebones and Micro RolePlaying for all orders of 8 or more copies of the game, or any combination of equal value of 8 or more copies of the Tali base games and add-ons.

3. VR-Soft is also offering direct order and delivery sales, with free shipping for orders over $50 (retail). This will be available for our Tali, Swords&Sails titles and expansions as well as the Historic Metal Coins.

4. You can sell VR-Soft game titles direct to your store customers via email or online and we will ship the games out to your customers. This will help Brick & Mortar retailers which were forced to close their storefront, continue to make sales. This is only available to Brick & Mortar retailers, who set up an account with us. Just contact us at or follow this link for the order form for additional details.

White Wizard Games

[ Profit-Sharing ]

White Wizard will share 25% of online sales that come from store referrals. We have reduced the price on individual games by 25% on our site, and we also have quite a few bundles with even bigger discounts. Your customers can buy from the White Wizard Games Store, we will ship their products to them and you will get 25% of the sale price.

We have put together an example email here that you could send to your mailing list or post on social media to let your customers know that this is one way that they can support you. Please reach out to Debbie at if you have any questions.

Wizards of the Coast

[ Profit-Sharing ]

1. Reprinting the Magic: The Gathering Mystery Booster set and allocate the boosters to WPN member stores free of charge. Consumers that buy those boosters from stores will know that 100% of their purchases will go to supporting that local game stores.

2. Allowing local game stores to take admission fees up to $10 for tournaments they run on MTG Arena.  This program will run at least until June 1.


[ Adjusted Release ]
D&D Icons of the Realms: Eberron: Rising From the Last War 8ct Brick and Skycoach Premium Set can be sold upon receipt. Announcement linked here.


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