Suggested Reading

The GAMA Retail Division Board has put together a list of books they recommend for all retailers, especially beginning ones. Purchase them for yourself at your local book store, buy them from us online, or stop by the GAMA booth the next time you see us to preview copies and acquire one for yourself on the spot!

Why We Buy by Paco Underhill - $15.00

Call of the Mall by Paco Underhill - $14.00

The 22 Immutable Laws of Marketing by Al and Laura Ries - $15.95

The 22 Immutable Laws of Branding by Al and Laura Ries - $18.95

The 7 Habits of Highly Effective People by Stephen Covey - $15.95

It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need by Bruce Tulgan - $23.95

Secret Service: Hidden Systems That Deliver Unforgettable Customer Service by John R. DiJulius III - $17.95

The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials) by Peter F. Drucker - $15.95

Delivering Knock Your Socks off Service by Bell and Zemke - $18.95